Logo Namo agency for branding and web design
We have briefly summarized the 5 most important differences between branding & rebranding.
December 18, 2022

The difference between branding & rebranding

As a business owner or marketer, it is important to understand the difference between branding and rebranding. Although both concepts have to do with a company's image and reputation, they are different processes with different goals and outcomes. Here are five important points to remember:

1. that is branding

Branding is the creation of a unique and consistent image for a company or product. This includes elements such as the name, logo, slogan and overall aesthetics.

The goal of branding is to create a clear and recognizable identity that sets the company apart from its competitors and resonates with the target audience.

2. that is rebranding

Rebranding involves updating or revising a company's existing brand to better fit its current goals and target audiences. This can include changes to the name, logo or other brand elements, as well as a new marketing strategy.

The goal of rebranding is to refresh the company's image and reposition it in the market.

3. proactive vs. reactive

Branding is a proactive process that is typically undertaken when a company is launching or establishing a new product or service.

Rebranding, on the other hand, is a reactive process undertaken in response to changes in the market or in the company's business objectives.

4. create vs. adapt

Branding is about creating a consistent and memorable image for a company, while rebranding is about adapting and updating that image to reflect changes in the marketplace or within the company itself.

5. the commonality

Both branding and rebranding require careful planning and execution to be effective. This can include market research, focus groups and other techniques to understand the needs and preferences of the target audience.

It is important to have a thorough understanding of the company's goals and the market in which it operates to ensure that the branding or rebranding is successful.

Conclusion

In summary, branding and rebranding are important processes for any company that wants to build or update its image and position in the market.

By understanding the key differences between these concepts, you can create a strong and consistent brand that resonates with your target audience and helps your business stand out from the competition.

Question or comment?

Write us a short message, we are looking forward to hearing from you 👋
Send

Your message has been sent, thank you.

We will get back to you as soon as possible.

An error has occurred.

Please try again or write us directly at hello@namo.swiss.

Namo

Your agency for branding & web design

We are a full service design agency from Bern.

At Namo, we offer you all services for your brand and web presence from a single source.

Contribution from
Oli
Know-How

This might also interest you

Common beginner mistakes in graphic design for branding

When designing graphics for brands, it can be easy to make mistakes, especially for beginners in graphic design.

Consulting
Tips
Branding
Graphic design

How to write good texts for your website

7 Tips & Tricks on how to write captivating copy for your website that gets found on Google.

Internet
Marketing
SEO
Tips
Content
Branding
Web design

The power of photography in brand building

High-quality photos can be a powerful tool to build and strengthen a brand's identity.

Brand development
Content
Branding
Photo & Film

Let's get to know each other!

We would be happy to advise you in more detail about our services during a non-binding initial consultation.

Illustration Let's meet Namo agency for branding and web design

Your browser is out of date

We have noticed that you are currently using an old version of Internet Explorer. We recommend that you use one of the following browsers: