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Brand identity for Swiss family app


An idea succeeds when it is born out of a genuine need.

For Sonia Eterno, this need was to finally bring order to her family's everyday chaos of appointments - with the SHUBiDU app, she has the perfect solution.

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Portrait Founder Start-up Switzerland
Branding and business cards start-up Switzerland


For SHUBiDU, Namo was tasked with developing a brand that would allow the start-up to communicate the idea and philosophy behind the app in an appealing and quickly graspable way.

Our solution

The fantasy name SHUBiDU stands for the positive emotions that users experience when using the app.

The brand is cheerful, open-minded and light. To achieve this, we work with bright, inviting colors and a playful wordmark.

Custom illustrations help communicate the app's functionality and benefits in an engaging way.

Web design for start-up Switzerland
Logo design for start-up Switzerland
Sonia Eterno

Creative, fast, pragmatic & uncomplicated: I really appreciate the cooperation with Namo.

They immediately understand what it's all about and think beyond the graphic to the overall customer experience. That is very important to me!

Sonia Eterno


Together for your successful brand and web presence!

We would be happy to advise you in more detail about our services in a non-binding initial consultation.

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