HtM association

In this case study, Namo implemented a comprehensive brand identity for a Swiss association.

In addition to the logo and CI/CD, our work includes comprehensive design work for letterheads, illustrations, infographics and individualized icons

Order for
HtM Association

Task

The goal of this work was to create a modern brand identity for a Swiss association.

In addition, the various print layouts, infographics and advertising materials were to be clearly derived from the association brand in order to guarantee a strong recognition effect.

Our solution

The association brand for HtM is characterized by a reduced, bright and clear design.

The goal is for the brand to inspire confidence, look tidy and inviting.

The reduction to one brand color and its consistent use across all designs guarantees the desired, high recognition effect.

As a style-defining design detail, the brands works with drop shadows that give the designs a slight three-dimensionality.