As part of this case study, Namo developed a brand identity with logo and web design for a Swiss law firm.
Order for
Meier & Märki
The aim was to develop a law firm brand that would stand out from the crowd while retaining a professional and trustworthy identity.
The brand should stand out from conventional lawyer brands without losing any of its seriousness.
For Meier & Märki, we chose a sans serif typeface that looks more modern and fresh than the usual serif typefaces used in law firms.
In addition to black and white, the brand only uses yellow, a striking color that is rarely used in law firms.
The geometric, simple logo is derived from the company name and remains easily recognizable even at a small size.
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"Namo is characterized by a committed, pragmatic and competent way of working, as well as a very speedy and active approach to implementation."
"Namo supports us with illustrations for our internal cyber security campaign.
With Namo's fresh illustrations, we make a lasting impression on our target group."
