As part of this case study, Namo developed a brand identity with logo and web design for a Swiss law firm.
Order for
Meier & Märki


The aim was to develop a law firm brand that would stand out from the crowd while retaining a professional and trustworthy identity.
The brand should stand out from conventional lawyer brands without losing any of its seriousness.
For Meier & Märki, we chose a sans serif typeface that looks more modern and fresh than the usual serif typefaces used in law firms.
In addition to black and white, the brand only uses yellow, a striking color that is rarely used in law firms.
The geometric, simple logo is derived from the company name and remains easily recognizable even at a small size.



«Namo zeichnet sich aus durch eine engagierte, pragmatische und kompetente Arbeitsweise, sowie sehr speditivem und aktivem Handeln in der Umsetzung.»

"Namo supports us with illustrations for our internal cyber security campaign.
Mit den frischen Illustrationen von Namo erreichen wir einen bleibenden Eindruck bei unserer Zielgruppe.»
