In this case study, Namo developed a comprehensive brand identity for Manufattura Anatolio Livio.
In addition to brand identity, this also includes layout and graphic design for print products such as flyers, letter templates and business cards.
Manifattura Anatolio Livio
A sole proprietorship, a carpenter's workshop run by one person, should be given an attractive and contemporary brand identity.
The aim is to develop a brand that remains classic and down-to-earth on the one hand, but on the other hand also works and stands out in the digital space.
For the brand of Anatolio Livio was chosen a classic word mark consisting of company name and the name of the carpenter.
The word mark is complemented by various design elements that could have come directly from the carpenter's sketchbook. These include handwritten notes and object sketches.
These design elements were digitized and prepared for use in marketing materials and on the web. The result was a brand that can be used well on modern communication platforms without losing its analog character.
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