In this small case study, we developed a brand identity for a Swiss IT company.
Orderfor
Citro Systems
The goal was to develop a distinctive figurative mark that does without classic IT imagery.
Based on this, concrete visual implementations for the brand were developed.
As a solution, a simple figurative mark was designed to match the name "Citro Systems".
The yellow brand color is rarely used in the IT sector, which visually distinguishes the logo from competitors.
As concrete application scenarios, the brand was used in a web design and a design for a flyer.
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