Namo developed a fresh brand identity and an appealing website for the Bern-based medtech start-up machineMD and its first product, the Neurophthalmoscope.
Order for
machineMD
Photography
Tim Loosli
Film
BOFF
Website
www.machinemd.com
With the Neurophthalmoscope, machineMD offers an innovative technology for diagnostics in ophthalmology.
As the start-up is looking for investors in the first phase, it needed a brand and website that quickly and attractively summarizes the idea and functionality of the product.
Namo developed a corporate brand for machineMD that stands out from other medtech companies through the deliberate use of a single signal color.
Building on this, we designed the brand for the first product, the Neurophthalmoscope, which is visually based on the umbrella brand in order to make the connection between the company and the product clearly recognizable.
In addition, we created customized illustrations to help machineMD communicate the functionality and benefits of their product to potential investors in a clear and easy-to-understand way.
"Namo put together an attractive package for us as a start-up consisting of CI/CD, website, illustrations and image video.
We are very satisfied with the result and the collaboration works really well."
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