Using websites correctly for seasonal events

For which events is a website worthwhile?

Whether large or small - almost every event can benefit from a website. It's less about the size of the event and more about the type of information visitors expect. Here are a few examples of where a website can be particularly useful:

• ‍Music festivals: This type of event often requires detailed programs, ticket sales options and information on several stages or artists. A website offers the central point of contact here.
• ‍Sellseasonal products: Think about events such as pumpkin sales, Christmas tree sales or local farmers markets. A website can show when and where the products are available, and possibly even enable pre-ordering.‍
• Pop-up stores or summer bars: Such temporary locations need a platform to make themselves known, share current offers and inform visitors about opening hours or promotions.‍
• Sporting events: At a sporting event, be it a marathon or a football tournament, there are often important details about registration deadlines, start times and route maps. All of this can be clearly displayed on a website.
• ‍Localmarkets or flea markets: Especially at events where many different vendors participate, you can keep track of who is taking part and what is on offer on a website.

A website therefore makes it much easier to make your event accessible to a wide audience, share all the important information and make a professional impression.

Pumpkin 'Bischofsmütze' at a local pumpkin market in the Bern region.

What should an event website offer and what is needed?

When creating a website for your event, there are a few things that should definitely be considered. These elements will ensure that your visitors can easily find their way around and get the information they need:

• ‍Domain: An easy-to-remember, short domain that clearly identifies your event is the first thing you need. This creates recognition value.‍
• Ticket sales: If tickets are required, a simple and smooth ticket purchase directly via the website is ideal.‍
• Program overview: Show visitors the planned program or an overview of the most important program items so that they know what to expect.‍
• Information on how to get there: Clear information on how to get there - whether by car, public transport or bicycle - and information on parking facilities are essential.‍
• FAQ: Frequently asked questions such as "Is there catering on site?" or "Which payment methods are accepted?" can be easily answered in an FAQ section and save you time for queries.‍
• Photos or videos: Visual material such as pictures from previous events or short teaser videos help to arouse anticipation and generate attention.‍
• Contact options: Make sure that visitors can easily get in touch if they still have questions.‍
• Live ticker or news: If there are changes to the program or important news, a live ticker or news section on the website can keep everyone up to date.

These components make your website not only informative, but also user-friendly. The better informed your visitors are, the fewer queries and misunderstandings they will have.

Marketing and communication around the event

A website is the central point of contact for your event, but it works best in combination with a well-thought-out marketing strategy. This is where social media platforms come into play. Instagram, Facebook or TikTok can be used to post regular updates that lead directly to the website.

Flyers, banners and other offline marketing tools can also include a reference to the website to facilitate access to all information.

If you need support in creating a professional website or planning your marketing activities, Namo will be happy to assist you.