How should restaurants publish their menu on their website?
The way restaurants present their menus can have a major impact on the customer experience. We have compared the most common methods for you.
The online menu
User friendliness
A menu integrated directly on the website offers outstanding user-friendliness. Your guests can access the information they need quickly and easily. Such a menu is easy to browse and offers smooth navigation that enhances the customer experience.
Accessibility
In terms of accessibility, the online menu is unbeatable. It can be designed in such a way that it is easy to read for people with visual impairments and can be read by screen readers. In addition, an online integrated menu is mobile-friendly and therefore easy to use on the go.
Updating and costs
Updating an online menu is straightforward and cost-effective with a user-friendly CMS. Changes can be made in real time without the need to create or upload new documents. This not only saves time, but also printing and design costs.
Source: Roman Kasinski
The PDF menu
Design and uniformity
A PDF menu gives you a high degree of control over the visual design. This is particularly beneficial if you want to present a consistent and aesthetically pleasing layout. PDF files ensure that the design looks the same on all devices.
Offline access
Offline access is a major advantage of the PDF menu. Guests can download the menu and access it at any time, even without an internet connection. This is particularly useful for guests who want to get information on the go.
Updating and costs
Updating a PDF menu can be more time-consuming and costly. Each change requires the creation and uploading of a new file, which can lead to higher ongoing costs, especially if frequent changes are necessary.
Source: Roman Kasinski
Further options
Interactive menus
Interactive menus offer an innovative way to improve the customer experience. They can include filter options for specific dietary requirements and can be linked to ordering systems. This not only facilitates navigation, but also the ordering process.
Mobile apps
Some restaurants rely on mobile apps that integrate not only the menu, but also reservations, loyalty programs and special offers. This creates a direct connection with your guests and promotes customer loyalty.
Source: Roman Kasinski
Accessibility and user experience
The accessibility of your menu should always be guaranteed. An accessible design enables all guests, regardless of their abilities, to use the menu. This is not only a legal requirement, but also shows respect for all guests.
The decision as to whether a menu is published as a PDF, online or via other options depends on various factors. An online integrated menu offers numerous advantages in terms of user-friendliness and updating. PDFs score points with their design and offline access. Innovative options such as interactive menus and mobile apps offer additional functions and can further improve the customer experience.
Optimal menu for satisfied guests
Regardless of your choice, it's crucial that your menu is always up-to-date and accessible. Namo can help you find and implement the best solution for your restaurant to delight and retain your guests.
