Common beginner mistakes in graphic design for branding

When designing graphics for brands, it can be easy to make mistakes, especially for beginners in graphic design. In this article, we'll discuss some of these common mistakes so you can avoid them.

‍

1. not knowing enough about the target group

A common mistake is not knowing enough about the people who will see the graphics. Before you start designing graphics for your brand, it's important to understand who you're designing for. If you don't know your target audience, your graphics may miss their needs and preferences.

‍

2. ambiguity and inconsistency

Another common difficulty is that graphics are not clear and consistent. Your graphics should convey your brand message clearly and consistently. Too much complexity and inconsistencies in colors, fonts, and style can dilute the message and compromise brand identity.

‍

3. overloaded graphics

Beginners tend to overload their graphics with too many elements. Often, less is more, and too many elements can make the graphic look cluttered and overloaded. Focus on the most important thing your brand wants to say.

‍

4. scalability overlooked

It's important to make sure your graphics look good at different sizes. Beginners often don't think about scalability and create graphics that look pixelated in small versions or blurry in large versions. Make sure your designs are adaptable to different sizes.

‍

5. ignore print and color management

If your graphics are intended for print, it's important to know how printing processes and color management work. Beginners often forget to use CMYK colors for printing or deliver graphics in the wrong formats, which can lead to undesirable results.