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Get useful information and practical tips on branding, web design and digital topics to present your company in the best possible way.

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Search engines are indispensable tools on the Internet. They help you to find information quickly and efficiently. In this article, you will learn how search engines work and how to choose the right one for your needs.
Search engine optimization (SEO) is a key part of ensuring that your website is highly visible and easy to find. In this article, you will learn what companies should pay attention to when indexing their website.
A USP (Unique Selling Proposition) is the unique selling point of a company or product. In this article, you will learn why the USP is crucial and how you can make the best use of it.
Templates offer companies the opportunity to keep their brand image consistent. In this article, you will learn how templates work and why they are so important.
The Wayback Machine is a digital archive that makes it possible to view older versions of websites. In this article, you will learn how it works and who uses it.
A wireframe is an important part of the design process. It represents the basic structure of a website or app and helps to visualize the structure before details are added.
Yahoo was once one of the largest search engines and portals on the Internet. In this article you will find out what Yahoo still offers today and whether it is worth using.
Yandex is more than just a search engine. It is one of the largest technology companies in Russia and offers various online services. In this article, we explain what Yandex is all about, who uses it and what advantages it has.
YouTube advertising offers companies a unique opportunity to reach targeted customers. This article explains how YouTube advertising works, who uses it and whether it is worthwhile.
The target group is a central component of any successful brand or web strategy. In this article, you will learn how to define, address and retain your target group in the long term.
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