2. analysis & strategy
A good brand is more than just a logo. It is a symbol, a signal and a memento.
Brands represent companies, products and people. They do this by symbolizing the characteristics and special features of your company. In the analysis phase, we look for and identify these unique selling points together.
Good brands have a signal effect, they attract the attention of your customers. To stand out, you have to stand out. That's why, in the analysis phase, we look at how your competitors perform. Based on this, we then consider what could be done differently, how you can stand out with your brand presence.
After all, brands should be remembered. Those who know brands over a longer period of time and come into (positive) contact with them again and again build up a relationship with the brand. We speak of brand awareness.